7585 is a Berlin & Helsinki-based unisex avant-garde fashion brand & multidisciplinary artists platform inspired by the analog and digital worlds of generations. The pieces are precisely tailored in our atelier by using organic and deadstock materials, repurposed from high-end fashion houses’ previous collections. Based on personal interests in music, cinema, subcultures, contemporary art, and history of Berlin the city where the brand was born in 2020. We develop our contemporary collections using new technology in tailoring and design. Asymmetrical cuts, avant-garde draping, deconstruction of patterns, and abstract prints are key elements of our vision. We are searching between the mood of two generations always standing for individuality and independence.
Future
7585 is entirely „made with love“ in Berlin & Helsinki. We operate as a sustainable and upcycling avant-garde brand and avant-garde haute couture atelier.
Working intensively on our concept we believe in the future without fast fashion products.
Use of materials
7585 has respect and reference to Belgian avant-garde and sources their materials from Belgian most famous fashion houses such as Martin Margiela, A.F. Vandevorst, Dries Van Noten, Raf Simons, Ann Demeulemeester, Haider Ackermann, and others.
Lines
7585 is divided into two lines.
„EAST“ wearable season women’s and menswear capsule collections created with close attention to detail and high quality in limited editions.
„WEST“ unique one-of-a-kind pieces.
Labelling & Packaging
No synthetic fabric labeling is used within any product.
Our cotton 7585 brand labels and garment passports are hand embroidered and screen printed or digitally printed in Berlin on new-generation printers without any chemical elements in the ink.
Team
Creative Director: Alla Anderson
Chief Technology Officer: John Malcolm Anderson
Alla graduated from Germany’s largest public University of Applied Sciences in Berlin with a degree in Fashion Design and a master’s degree in Architecture & Urban Design in Moscow. After her traineeship at A.F. Vandevorst in Antwerp and other studios in Berlin she established 7585 brand.
Alla is fascinated by the emotions and sensations evoked by high-quality materials and craftsmanship. After years of practice as an architect, Alla combines geometric forms and a deconstructionist approach to create transformable garments with close attention to detail and a selection of unique textiles.
John Malcolm is a designer and technologist from the West of Ireland. Currently pursuing his Master's in Business and Organizational Design from Aalto University and collaborating with organizations from various industries on issues around sustainability, digitalization, and human rights.
John has been a guest lecturer at one of the leading universities of Design in Ireland (LSAD) where he presented his work on Design & Data Activism. In 2019 John was nominated as a One Young World Ambassador for his work around issues in corporate social responsibility and international protection.
All 7585 products are made in our studio in Berlin and Helsinki with high responsibility from design to business parts.